A great book, in many ways.
Bryony takes you from the foundation of a marketing plan and builds it from the ground up.
It’s recommended for business owners, however anyone with a need to start, sharpen the skill set or just wanting a different take on marketing should take note of this publication.
The format of looking at potential ‘leaks’ in your marketing, thinking about your messages, audiences and how to apply strategy gives it a good structure throughout.
Case studies pull expertise and analysis of what works across a range of firms and industries which bring even more value into the mix.
The book also cleverly outlines a journey of a fictional firm, that binds the theory together. All in all, it makes for a very enjoyable and worthwhile read!
Published by Matt Elson
Bringing you the latest in not only my personal journal into the world of disability Bodybuilding, but a discovery into latest events, profiles, news and promoting awareness of this great sport
Based in Bristol in the UK, I’ve been competing in Disability Bodybuilding for the last 3 years in a journey which has taken me all over the country to national, international & world championships and I am so so grateful for that opportunity that had changed my life. Living with Cerebal Palsy has its challenges, but everyone has their individual hurdles to negotiate. Gaining strength both physically & mentally and adapting to the surrounding is all part of this journey.
This is a mission to raise awareness, to promote our great category to develop opportunities for others.
Please get in touch if you’d like to discuss more!
View more posts