A great book, in many ways.
Bryony takes you from the foundation of a marketing plan and builds it from the ground up.
It’s recommended for business owners, however anyone with a need to start, sharpen the skill set or just wanting a different take on marketing should take note of this publication.
The format of looking at potential ‘leaks’ in your marketing, thinking about your messages, audiences and how to apply strategy gives it a good structure throughout.
Case studies pull expertise and analysis of what works across a range of firms and industries which bring even more value into the mix.
The book also cleverly outlines a journey of a fictional firm, that binds the theory together. All in all, it makes for a very enjoyable and worthwhile read!