I’ve just finished Seth Godin’s ‘The Icarus Deception’ – being a fan of Godin, it was an easy purchase. However, it really has left a mark, not just today, but with what I intend to do with my ‘art’.
It has made me think, do I believe in my craft, not just the outcome of ‘a job’ but the substance given to that. What am I doing it for? How am I connecting with my audience?
For example, I’ve haven’t been convinced as to how often I should write. I do however intend to pen my journey, my craft as often as I can, if that means every day, great.
The book looks at the age old resistance and the ‘lizard brain’… the doubt that lingers in the back on your mind – the suppression on your creativity and Godin has always urged us to accept it, tackle it and embrace your talent and bring your art to your audience…
Moreover, He quite brilliantly points towards today’s ‘connection economy’ – the ease in which your message can reach a unique, defined audience, and not to pander to the masses. For me, It has helped re-enforce the view that all things to all people just doesn’t achieve a real connection with the individual.
He also challenged me and other readers to think about the ‘sink or swim’ culture embedding the fear of failure into projects and your art. How can we overcome years of accepting the ‘safety and comfort zones’ of our work and craft and instead to reach out and make a difference.
I’ll leave you with a great quote from the book “The old system made you popular for fitting in. The new one gives you a chance to stand out.”
Spot on, Seth.
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