I asked yesterday why didn’t cafe’s have a ‘same again’ button on their tables, Boosting revenue and loyalty was my thinking…
Why hasn’t this been done yet? If it has I’d love to see it! They (the companies) must spend millions on innovation (surely I haven’t come up with the next big thing?)
Is it due to the time it takes to make and serve? Maybe it’s more cost effective consumers if takeout and go….
From a pure marketing point of view this should work, if only to sell more coffee. From the consumer point of view, yeah sure they’ll spend more money…
However, another question to counter this could be to ask do people really want the same, day in day out? Maybe it will entice them to stay, connect further, maybe with different people? could it be a way of creating an all day work station for folk?
Or maybe just stay at home and drink instant with friends?